During get out the vote, political campaigns need to focus on the voters who are identified supporters and if that number isn’t a majority of the likely voters to also include certain groups of voters who are likely to support the candidate on Election Day. The best way to connect with your get out the vote universe is by using the same direct voter tactics strategies that you have used earlier in the campaign.
Canvassing or door knocking
You just can’t beat face to face contact in a political campaign. With that said, it’s important to consider how little time there is before the election. GOTV is traditionally three or five days. Depending on the amount of volunteer resources that you have and the size of the district, you may not be running any canvasses during the get out the vote phase of the campaign.
Phone banking is an excellent way to contact known and likely supporters in the lead up to Election Day. It is fast, effective and inexpensive. In many cases, making phone calls will the cornerstone to a great GOTV effort. This means that it’s critical to have a phone script that is spot on. Your volunteers should be well-trained and using the phone script to communicating the campaign message exactly to voters.
Particularly since you will be doing proportionately less canvassing and more phone banking during get out the vote, it’s important to send a piece of direct mail to known and likely supporters. For many people, having a physical piece of paper is the best reminder that Election Day is around the corner. Also, having something physical that a voter can bring to the polling place, where the law allows for it, is also useful to voters so be sure to include instructions on how to vote for the candidate and encourage the voter to bring the direct mail piece to the polls.
Other strategies to consider
Outside of these direct voter contact strategies, particularly television but also radio is effective. TV is a very persuasive medium and using it to contact voters close to Election Day can stir them to action.
Finally, Election Day itself is very different from the rest of the GOTV phase of the campaign. You will still be making phone calls but you will include a lot of canvassing again, offer rides to the polls, conduct visibility, and potentially launch a robo call to blanket all likely supporters at once before the polls close.